Consumers are increasingly spending their time online. Two of the major trends that have developed on the internet in the last few years have been ‘user-generated content’ and ‘social networks’. This means there is lots of creativity on the internet and people are even more connected to each other so it is incredible easy to spread things. As an advertiser it is getting increasingly difficult to advertise in an effective way on sites like YouTube or Hyves. CreatAd enables you to do just that and a whole lot more...
CreatAd is an online viral marketing tool that takes advantage of the characteristics of the internet and using them to create meaningful interactions around a brand. We do this by introducing ‘consumer generated advertising’. Your customers unleashing their creativity on your brand and making that creativity viral through their social networks. You can activate your brand by setting up a competition on the CreatAd platform. This enables users to interact with your brand and create advertising for it. In order to win the competition they’ll have to get as many points for their Ads as possible, this creates a viral effect. CreatAd ties in great with all the social networks out there which makes it really easy to spread the Ads! This means that if an Ad spreads well, it will have visual appearance on all the large social networking sites, only this time around, your ads won’t be intrusive because they’re not made by you but for you!
Activating a brand on CreatAd is very simple. The only thing you’ll have to do is come up with a great competition for a brand and we’ll set up the rest. You don’t have to set up complicated web-sites, just tell us what you want and we’ll fix it for you, fast..
So the CreatAd community will give your brand valuable creative input directly from the target market. Next to this CreatAd is an amazing communication tool to let consumers spread the word about your brand within their online social communities, blogs, web-sites etc!
CreatAd stores and supplies all the content of the web-site on their own servers. One of the advantages of having our own servers will be that the CreatAd users are not forced to use YouTube for uploading their stuff. The second advantage is that CreatAd can monitor all the Ads that are uploaded. Therefore we can guaranty there will be no shocking Ads on our platform, which possibly can harm your brand! We have the power to delete content, which we (or you) think is not in favor of the brand. When deleting an Ad the content will also be deleted on the places where the Ad is spread and shown.
Ads that are made for the brand during the competition will stay visible forever on the CreatAd platform. Even after closing the competition CreatAd will also make their software available for spreading the Ads through other social communities, blogs, web-sites etc!
Brands like Sporlife, Canei and the Rabobank already explored the benefits of partnering with the powerfull CreatAd platofrm. Other companies, like the university of Utrecht, will show their competition briefing in the near future.