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Name: Karan
Best Ad:Be Happy
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Batavus Beemsterkaa...
Karan
how come you dutch people are not commenting on english speakers ideas :/
Karan
I have an idea for a Direct Marketing piece which Batavus can send to all prospective customers. Send them 8-10 paper clips of different colours like above with the message "Choose Your BUB". You can also add an additional contest saying, mold the pin in any shape you like and we will actually create a bike of the winning shape.
Karan
the BUB logo looks like a butterfly and the bikes are colourful like butterflies...hence....this AD!

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