Lacrosse
Lacrosse is a team sport of Native American origin that is played using a small solid rubber ball and a long-handled racquet called a crosse or lacrosse stick. The head of the lacrosse stick is strung with loose netting that is designed to hold the lacrosse ball. Offensively, the objective of the game is to use the lacrosse stick to catch, carry, and pass the ball in an effort to score by shooting the ball into an opponent's goal. Defensively, the objective is to keep the opposing team from scoring and to dispossess them of the ball through the use of stick checking and body contact or positioning.
Check out the sport’s history on: http://en.wikipedia.org/wiki/Lacrosse
For an impression on men’s lacrosse: http://www.youtube.com/watch?v=Lb9R5WG1n3k
For an impression on women’s lacrosse: http://www.youtube.com/watch?v=ez7cvSL0p3U
The European Championships Lacrosse 2012 Amsterdam
During the past years, lacrosse is developing all over the world. In July 2010, the biggest World Championships for men will be organized in Manchester England with 30 countries competing. The European Championships in 2008 were held in Lathi, Finland and in 2012 they will be hosted in one of the most beautiful cities in the world: Amsterdam.
The European Championships in 2012 will be the biggestl acrosse tournament ever held on the mainland of Europe. Therefore a good (online) campaign is needed to make it a huge success and we need your input on this!
Objective
Create an Ad and logo (!) that can be used for the (online) campaign to make people familiar with both the sport of Lacrosse and the European Championships in Amsterdam in 2012. Both designs and virals are allowed. To make the expression complete, try to use characteristics of the sport like speed, tactics, and in case of men’s lacrosse; body contact.
Make sure your ad get’s immediate attention, because in 2012, the world will be introduced to the fastest game on two feet:lacrosse!
Other options are the use of characteristics of Amsterdam, typical Dutch things to show the location of the European Championships etc.
Many different points of view can be chosen – try to use them and get creative! You are even allowed to put a signature of yourself on the ad! (details can be added later) If your ad is chosen as a winner, it will be used for the actual global campaign, your signature will be on there and your name will surely also be mentioned on our webpage.
Prizes
The 5 designs that will be chosen by the EC12 board will win the following:
Company prizes:
- EC12 t-shirt (when it’s ready, value 30euro)
- EC12 hoodie (when it’s ready, value 50euro)
- EC12 tickets (4 per winner, value 80 euro)
- Use of your Ad with your signature!
Total value of 160 euro!
The three designs that received the most points by votes will win the following:
Community prizes:
- EC12 t-shirt (when it’s ready, value 30euro)
- EC12 hoodie (when it’s ready, value 50euro)
- EC12 tickets (2 per winner, value 40 euro)
Total value of 120 euro!
NOTE: the ultimate winner will receive a pair of NikeID shoes!
Made possible by
Design
It is up to you to decide what kind of Ad you would like to create. You can send in a print Ad or a video. The only things the EC12 board would like to see are that the Ads and the logo are full of creativity, originality and that they can be used to introduce the world to lacrosse!
Logo Remarks
The following elements are crucial for the creation of the logo:
- - Max. 3-4colors, possibility to print as one color logo as well on different backgrounds(white on black clothing ; black on white backgrounds (t-shirts, paper, etc.))
- - Easily printable by not using too many small detailed/fine lines
- - The logo should reflect elements of both men’s and women’s lacrosse (speed, tactics, full contact etc.)
Deadline
You must upload your Ad before August 08, 2010. After closing the competition (on this date), voting will be possible until August 15. Make sure you spread your Ad within Hyves, Facebook and Twitter through our integrated tools, which can be found under the ‘+’ symbol in our (video)player.
Winners
The winners will be announced on the 16th of August 2010. You can find the results in the winners section of CreatAd andon the CreatAd blog.
Conditions
A lot of pictures that are taken of lacrosse players or anything lacrosse related is often done by professionals who own the copyrights of the pictures. Make sure you do not use these. If images are used which are owned by third parties, your Ad will be excluded from the competition.
When you participate in this design competition and you are selected as a winner you agree with your Ad being used by the European Championships 2012 Amsterdam Foundation. Your personal signature will be positioned on your Ad when used. Your (company) name will also be mentioned on the European Championships 2012 website.
Make sure your Ad and Logo are suitable/watchable forall ages.
Upload your Ad in RGB colors!
