Utrecht University Viral competition
Create a graphic design/animation/video for Utrecht University.
Utrecht University
As a large international knowledge centre of academic and scientific excellence, the University’s core mission is to:
• Educate ambitious young people;
• Train new generations of talented researchers;
• Produce academics who have both specialist knowledge and professional skills;
• Conduct groundbreaking research;
• Address social issues and work towards solving them.
It is the place where you have to be if you want to develop your talent and ambition in an inspiring academic environment. Utrecht University has the ambition to be an international world class university, and provide an inspiring and dynamic environment where (inter)national students feel at ease and get the possibility to develop their talents and ambitions in a revolutionary way.
Commitment, inspiration and ambition are Utrecht University’s core values.
Objective
Create a viral (graphic design/animation/video) for Utrecht University which shows immediately that Utrecht University is the obvious choice for talented and ambitious (inter)national students to start or continue their study. Graphic design, animations and video entries are allowed. You are also free to use sound if you like to. The posted designs and video's can be used for an international print or video campaign to recruit ambitious students. So make sure that it's a distinctive design that addresses young ambitious people (17-25 years old).
Prizes
There will be one winner chosen by Utrecht University. There is also the possibility that this will further be implemented in a global campaign. Chair of the jury will be Yvonne C.M.T. van Rooij LLM, president of the Executive Board of Utrecht University.
Company prize: € 1000
There are also three prizes for the virals that obtain the most points:
Community prize nr. 1: € 750
Community prize nr. 2: € 300
Community prize nr. 3: € 150
Size & Content
Upload your design in A4 (landscape or upright). We would like your entry to be filled with creativity. If you choose to upload a video, please be sure the video will not exceed 90 seconds. When uploading a design or picture please make sure that the url
www.uu.nl/followyourambition is clearly communicated. If you make an animation or video, it should end with the provided Utrecht University outro, which can be found under the ‘files’ button. In case of a digital graphic design, please use the Utrecht University RGB colors!
Corporate Style
Font:
Frutiger (heading), Bembo (printed text) and Verdana (web text) are the fonts Utrecht University is using. If Frutiger or Bembo are not available, please use Verdana for everything.
Logo:
If you want to integrate the logo, it can be used either in colour or in black and white. The logo cannot be used without the text “Universiteit Utrecht”. The text Universiteit Utrecht can be used on the left or the right side of the logo.
Colours:
In case of graphic design for yellow and red please use RGB colours 243 (yellow) and 215 (red)
Others:
If you are using text it is not possible to use an abbreviation of Utrecht University. It always has to be either Utrecht University or Universiteit Utrecht (in Dutch).
Logo & Visuals
Under the button 'files' you can find the high-resolution logos of Utrecht University, the Utrecht University outro and other visuals.
Deadline
Your Ad must be uploaded before the 31th of October, 2009. Voting is possible until the 6th of November, 2009. CreatAd released new integration software for sharing your Ad, which will give you the possibility to earn votes also from your Facebook and Twitter friends. These functions can be found under the '+' button in the video player.
Winners
The winners will be announced in November, shortly after the contest is closed.
Information
For more information about Utrecht University, check out the website of
Utrecht University and the special
Follow Your Ambition webiste.
