Objective ‘Mascotte of the Orange’ Competition
Mascotte is back! After a successful competition for the 31st Mascotte Kite Festival in the summer of 2009, all attention in 2010 goes to the ‘Mascotte of the Orange’ campaign. Visit www.mascotte.nl to get inspired by an animation on this campaign!
Create an advertisement for:
Mascotte
The typical Dutch brand Mascotte has huge brand awareness and can compete with the biggest fast movers in the retail business. Mascotte is marketleader in rolling paper, cigarette tubes and other smoking requirements/accessories. Mascotte only delivers high quality products. Since the 50’s, Mascotte uses the (literally translated) slogan: ‘Mascotte rolls better, sticks better, burns better. Mascotte, 3 times better.’
Mascotte and football
'MASCOTTE OF THE ORANGE' is a brand from Mascotte, related to the orange colors of the Dutch national team. For years, Mascotte is involved greatly in Dutch football. Around every championship, where the Dutchnational team is represented, Mascotte takes care of several campaigns and promotional activities. Famous Dutch on-pack promotions from the past are ‘Wina WC ticket’ and ‘Score and win a TV’. Mascotte also produced bright orange cigarette rolling paper during the championships in 2006 and 2008. Also this year,Mascotte comes up with several surprising campaigns with the theme ‘Mascotte of the Orange’. Unique items for your car have been developed like Mascotte of the Orange minishirts, Mascotte of the Orange sun screens and Mascotte of the Orange bumper stickers. Also Mascotte of the Orange lighters have been developed.
These items will be sold in combination with Mascotte rolling paper (in the famous green packaging) during the world championships in thousands of points of sale in the Netherlands.
Objective
Create an Ad (both designs or virals are allowed) in which everyone (or yourself) can be ‘Mascotte of the Orange’ in a very original (subtle) way.(“Show that you are a mascotte as well!”) To express this, use the different Mascotte of the Orange items in your design. Think of the subtle placing of a car sticker or sun screens, the subtle use of a lighter or the mini-shirt. A combination of the different items is possible, but make sure always one itemis visible in your design. Of course, the action logo of ‘Mascotte of the Orange’ (Mascotte van Oranje) should always appear. The slogan as well as other files like logos and items can be found under the button ‘files’.
If it is technically possible and the designs live up to the quality demands, the winning designs will be placed on the website of Mascotte during the time the Dutch national plays at the world championships in South Africa. With this competition we can extra enforce the ‘Mascotte of the Orange’ promotion and bring the Dutch National team to the championships!
Prizes
The three designs as chosen by Mascotte will win the following:
Company prize 1: € 400 + ‘Mascotte of the Orange’ package
Company prize 2: € 200 + ‘Mascotte of the Orange’ package
Company prize 3: € 100 + ‘Mascotte of the Orange’ package
The three designs that received the most points by votes will win the following:
Community prize 1: € 200 + ‘Mascotte of the Orange’ package
Community prize 2: € 100 + ‘Mascotte of the Orange’ package
Community prize 3: €50 + ‘Mascotte of the Orange’ package
The ‘Mascotte of the Orange’ package contains a ‘Mascotte of the Orange’ t-shirt, lighters, mini t-shirts, sun screens, orange cigarette rolling papers and has a value of € 60!
Make sure you spread your design through Hyves, Facebook and Twitter to accelerate the ‘orange madness’!
Design
It is up to you to decide what kind of Ad you would like to create. You can send in a print Ad or a video. The only things Mascotte and we would like to see are that the Ads are full of creativity, originality and subtlety!
Deadline
You must upload your Ad before June 9, 2010. After closing the competition (on this date), voting is not possible anymore. Make sure you are on time with uploading your design to get as many votes as possible. Besides that, start the orange madness as soon as you can! Spread your Ad within Hyves, Facebook and Twitter through our integration tools, which can be found under the ‘+’ symbol in our videoplayer.
Winners
Winners will be announced on the 11th of June 2010 (the day the world championships start). You can find the results in the winners-section of CreatAd.
Conditions
Mascotte is a brand of cigarette rolling paper brand and not a tobacco product. It is absolutely forbidden to stimulate smoking in your ad. There maybe no cigarettes, or any kind of smoking/tobacco products in your Ad. In other words: there can be no link to smoking.
During this competition designers are not allowed to use official logos, terms or slogans which other parties or organizers of the world championships are owner of.
Ads that do contain these elements will immediately be excluded from the competition.
Upload your Ad in RGB colors!
