competition briefing

DutchCowboys logo design competition

DutchCowboys (an online platform on web 2.0. social media and interactive marketing) and the Dutch Adobe User Group decided to set up a design competition in order to create a new logo for DutchCowboys.

We would like to help DutchCowboys in their search of finding a new logo and that's why we ask our members to put in their best effort to design a logo for Dutchcowboys. This competition is somewhat different then what you're used from us. This time there won't be any prizes for most voted Ads. We'll keep Dutchcowboys posted about all your entries and they will  have a jury to pick out the best Logo's.

To make sure we reward the effort made by our members, we'll also announce three winners. The number one winner will get €100,- , number 2 will get €75,- and number 3 will get €50,-.

DutchCowboys will use the logo on their web-site so you'll be able to really see your design in real life!

The competition will take place in a short period of time. Deadline is the 25th of November at 18:00 hours!
 


Information about DutchCowboys



1. Name
DutchCowboys




2. Design
A new logo for DutchCowboys should have DC in it. It's optional to place the name DuthCowboys next to it. You'll have to make two versions of your design. One with just the letters DC and one with the the full name added to DC.   




3. DutchCowboys and targetgroup

Dutchcowboys is one of the biggest interactive marketingsites in the Netherlands with 380.000 unique visitors a month and over 300.000 trough their iPhone App. The site contains news on a variety of subjects like advertisement, search, mobile, wireless, marketing, media, software and cybercrime. Their targetgroup are high educated people who follow trends, mostly male with an above average income.


4. Logo Looks
Dutchcowboys is the most popular weblog on Social Media and interactive advertising in the Netherlands. On Dutchcowboys you’ll read the news about social media, search, viral, RSS, Weblogs, Podcasting, E-mail. Mobile, Marketing, Wireless, Messenger, iTV, Gaming, Crossmedia, Advertising and much more.

The most important for the looks of the logo is that it has to show ‘ social, modern and scalable’.


5. 

Usage



5.1. How the new logo will be used
It has to be possible to use the logo within different kinds of media: web, iPhone icon, print, T-shirt, billboards, banner, button and as sticker. This means that the logo should be recognizable from a distance (billboard) but also as an App button (iPhone).




5.2. Important restrictions
- The logo should stick out but should be recognizable.
- Usable for line extensions (DC Jobs, DC Business and so on..)
- Usable for a long period of time.
- The scull from the original logo is a strong brandmark and can be used in the new logo if you want to.




5.3. Presentation and exposure when exposing the new logo
The new logo will be presented on stage at the Adobe User Group XL event www.adobeusergroup.nl, on the 3rd of December 2009. The designers of the logo will be interviewed and the jury will overhand them the prizes. Next to that, the winners will also get a lot of attention on DutchCowboys.


6. Prizes (these are the prizes that will be rewarded on the 3rd of December during the Adobe User Group XL event)

  

6.1. First prize:
The winner will receive an Adobe Creative Suite Master Collection and free publicity for a year on the sites of DutchCowboys, (also on Dutchcowgirls and Mobilecowboys) by writing on Duthccowboys once a month about a (new) project.
   

6.2. Second prize: 
   
Adobe Photoshop CS4 



6.3. Third prize: 
   
Adobe Flash CS4 Professional 

   

But that’s not it, a video will also be made of the winners.

7. Deadline and format



Entries

Make sure you read the general agreement first. You’ll agree with these when you participate in the competition.

Deadline is the 25th of November 2009 at 18:00 hours. Your original design should be creatad as Vector file (.eps or Illustrator). 
Your upload on CreatAd should be a Jpeg file, 800 pixels width, 72 dpi. You should send us an email at gijs.moonen@creatad.com that contains your name, adress, e-mail adress, posted jpeg file and phone number (and if you wnat, a brief description about your design). This is the information that we need to pass to the jury.



Extra condition for the big winner

The winner of the first prize will receive an e-mail within a month after the deadline. He will be asked to sign a form about the release of the proprietorship. This form should be signed within fourteen days after the prize is granted. Not responding to this condition will result in disqualification and there will be elected a new winner.

Upload your file on the website in RGB Colours.

When you upload you're file it's very important that you read the terms for the Adobe User Group XL and DutchCowboys Competition. Please check them here


Good Luck!